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| Basic Service Facilities |
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| ·Luxury Boxes |
| You can watch competitions at the National Stadium in a comfortable and luxurious environment accompanied by exceptional service and excellent views of the field. Luxury boxes not only offer an intimate experience and the best views in the stadium, they also provide business enterprises the perfect way to entertain their most important clients. National Stadium's luxury boxes are located on the fourth level of the stadium. Following the Games, there will be 140 luxury boxes. |
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| ·Walk of Fame |
| As an attraction of the National Stadium, the "walk of fame" will be a walkway that celebrates outstanding athletes through their immortalized handprints. All Olympic gold medalists; coaches and trainers who have significantly contributed to Chinese sports; star athletes; and sports artists will be invited to leave their handprints on the walk. |
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| ·Sponsorship Agreements |
| A sponsorship agreement is a partnership between a business enterprise and a venue, facility, or sports team. Through sponsorship fees, the business enterprise will have exclusive use of the venue's, facility's, or team's name. A sponsorship agreement is a collaborative effort between two parties with long-term marketing goals. Likewise, a sponsorship agreement provides the sponsoring enterprise with excellent marketing opportunities. For the sponsored venue, facility, or sports team, the sponsorship agreement provides an excellent source of income. |
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| ·Sponsors |
| Compared with the United States and other nations where competition venue sponsorship is common, China is relatively new to the practice. Now, in light of the Olympic Games, the sponsorship industry for domestic competition venues is developing, and this in turn is pushing the growth of the venue sponsorship market. By offering a professional and highly effective platform, National Stadium has attracted a large number of influential sponsors to participate in its construction and operation. The participation of these sponsors will help bring unlimited vitality to the stadium's development. Meanwhile, the sponsors will be able to promote the image of their business enterprise and products through National Stadium. |
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| ·Competitions and Performances |
| National Stadium will hold major international, regional and domestic sporting events. It will also hold some non-traditional sporting events to provide sports fans with fresh, new experiences. Aside from competitions, other major activities, including artistic performances, non-commercial, government-sponsored activities, and private enterprise activities will also take place at National Stadium. National Stadium will develop a cultural and people-friendly atmosphere. By attracting the top domestic and international sports and arts organizations, along with exceptional services and advanced management technology, National Stadium will become China's top sports activity venue. National Stadium will become one of the world's new windows into China. |
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| ·Dining, Entertainment, Lodging and Shopping |
National Stadium will give guests access to a range of entertainment possibilities in the form of sports competitions, artistic shows, and even the experience of interactive virtual reality games as well as proximity to their sports idols via the Walk of Stars.
A four-star standard luxury hotel containing a restaurant is located on the stadium's side. The 80 guest rooms are centrally located on the fifth and sixth floors.
A restaurant is located on the third level of the stadium. With an area of 10,000 sq m, the side of the restaurant that faces the field has a window façade. Also, the restaurant has a platform that extends to the outside; restaurant patrons can enjoy their meal outdoors while enjoying the game or performance.
A 40,000-sq-m, bi-level shopping center is located underground in the stadium's southern section. |
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Construction of the National Stadium |
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Bird's Nest "Stands on Its Own" |
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